U.S. Sen. Brian Schatz's new television advertisement for his primary campaign emphasizes the senator's support for equal pay for women.
The ad follows a spot on Social Security as the senator -- who is facing U.S. Rep. Colleen Hanabusa -- appeals to primary voters by stressing core Democratic values.
Tuesday was equal pay day -- which symbolizes how much longer women have to work into the new year to earn as much as men did last year. Women make 77 cents to every dollar earned by men.
Watch the ad here.
Peter Boylan, a spokesman for the Hanabusa campaign, said Hanabusa -- the first woman to lead a chamber of the state Legislature as Senate president -- understands that women have to fight for equal footing with men.
"She understands that in our society, fair or unfair, women are perceived differently and have to work harder than men to succeed," he said in an email. "Hawaii has a reputation of sending barrier breaking women to Washington and it is one of the many reasons we are working very hard to elect what would be the historic 21st female member of the U.S. Senate. Colleen is living the dream -- and wants women everywhere to know they can do and be whatever they want to be in this world."